CONSUMER BEHAVIOUR AND ITS INFLUENCE ON CONSUMER RIGHTS VIOLATIONS

Protection of consumer rights in Cyberspace

Today’s civil law faced new challenges and situations for protecting human in role of consumer and also attention to industrial life growing made new branch of law called consumer law that have some positive result in all economic, social and political aspects like increasing household income, reduce conflict and tension between buyer and seller in society and increased public participation in ...

Effective advertising and its influence on consumer buying behavior

Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the respon...

Learning in Consumer Behaviour

Authors: Joonas Asikainen and Nicolas Martinez Title: Learning in Consumer Behaviour Department: Department of Industrial Management Year: 2010 Location: Lappeenranta Bachelor‟s Thesis. Lappeenranta University of Technology. 47 pages, 3 figures and 6 appendixes Examiner: Seppo Pitkänen

Hotel Websites and Consumer Behaviour:

The purpose of this study is to examine the effects of consumers’ perceptions of usefulness, ease of use, entertainment and transaction cost on consumers’ responses towards hotel websites. Data were collected through an online survey from a total of 234 university students in Greece. Structural equation modelling was used to evaluate the research model and test the research hypotheses. The deve...

Consumer and organisational buyer behaviour